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Researched Argumentative Essay


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Researched Argumentative Essay
What is an Argument? The process of rational inquiry aimed at finding the best solution to a problem
or issue. “Learning to argue effectively has the deepest sort of social value: It helps communities settle
conflicts in a rational and humane way by finding, through the dialectic exchange of ideas, the best
solutions to problems without resorting to violence or to other assertions of power”
Writing Arguments, Ramage et al, 2016, p. 14.
An argument is an attempt to prove or persuade through reasoning. To argue is to prove an idea through
reasoning, and an argument is the presentation of that proof in the form of evidence and logic.”
— Howard University, COAS Writing Center, “What is an Argument?”
What is a Researched Argumentative Essay? A researched argumentative essay is built around a
specific statement (or main premise) that is debatable within the field in which you are studying. In other
words, at the center of an argumentative essay is a statement with which your readers may disagree.
Your essay will need to support that statement in a manner that convinces your readers of its truth. To do
so, use the rhetorical devices of logos, ethos, and pathos” and evidence from credible sources.
— Howard University, COAS Writing Center, “What is an Argument?”
What is the Purpose of Argumentation: The goal is to develop inquiry and critical thinking skills and
to re-examine and clarify our own assumptions and beliefs.
Directions:
Choose a community or societal issue that you feel passionate about and that interests you. Write
a well thought-out and researched argumentative essay using evidence from at least 5 outside
sources to support your argument and analysis of the issue/topic. Your essay should showcase
your ability to use reason/logic and the rhetorical devices of logos, pathos, and ethos to persuade
your audience.
Requirements & Formatting:
Essays should be written in 3rd person and must address topics and issues approved by the
instructor.
All essays must observe the rules of grammar, usage, and mechanics.
All essays must be typed in MLA format – in 12 point Times New Roman font with one-inch
margins and double-spaced. Essays that are not typed or that are not submitted electronically
will not be accepted.
Minimum of 6 to 8 pages. Essays less than six full pages will be considered incomplete and
cannot receive a passing grade.
All essays must include an introduction, a body, and a conclusion and must include a
coherent and defensible
thesis statement.
Counter-Argument/Refutation: You must include and address the counter-argument or
viewpoint that opposes your own, which you will refute or concede.
Rhetorical Devices: Use logos, pathos, and/or ethos to support your ideas and persuade your
audience.
Must include evidence from outside research to support your ideas. Evidence from the work
includes quotes and paraphrases from the work formatted correctly in MLA format.
Outside research is mandatory. Research sources should include –historical, political,
economic, or sociocultural context of the issue. You must have a
minimum of five (5) outside
sources
.
ENGL 1101 Instructor: Lakina Freeman
2
Wikipedia and blogs are not credible sources and cannot be used. At least three sources must
be from online databases such as ProQuest or EbscoHost, etc. Check the campus library for print
resources and online database access.
You must follow MLA documentation guidelines as well as include in-text and parenthetical
citation
s and a works cited page.
No cover page or title page is necessary. Please do not include a separate cover or title page
with your essays. Instead, you should include a heading in the upper left hand corner of the first
page of your essay that lists the following information in this order: your name, my name, course
title, title of text or film, and date. Do not use the header/footer function to create this heading.
Use the header/footer function to put your last name and the page number in the upper right hand
corner – Your Last Name Number.
All essays must have a title unique to what you wrote about in your essay. The title of your
essay should not be the title of the assignment or the novel title.
Plagiarism: All work should be your own original thought. Not properly citing sources, whether
it is intentional or unintentional, is still plagiarism. Plagiarized essays will receive a failing
graded. Instructor may require submission of all essay assignments to selected online plagiarism
software such as Turnitin.com or its equivalent by the due date. Further instructions will follow.
You do not have the option of revising this essay. This should be your best work and final draft.
Additional Resources:
Refer to Knightcite or Easybib for help with formatting citations and the works cited page –
http://www.calvin.edu/library/knightcite/ or http://www.easybib.com/
For help with MLA, refer to The OWL at Purdue website –
https://owl.english.purdue.edu/owl/resource/747/01/
Please remember if you quote a source, you must include in-text citations
and a works cited page.
For help with Grammar and Writing refer to the Capital Community College Guide to Grammar
and Writing website –
http://grammar.ccc.commnet.edu/grammar/
For help with a Rhetorical Analysis –
o http://writingcenter.tamu.edu/Students/Writing-Speaking-Guides/Alphabetical-List-ofGuides/Academic-Writing/Analysis/Rhetorical-Analysis
See Rhetorical Devices – Logos, Pathos, and Ethos at http://pathosethoslogos.com or Aristotle’s
Rhetorical Situation at
http://owl.english.purdue.edu/owl/resource/625/03/ or A General
Summary of Aristotle’s Ideas at
http://courses.durhamtech.edu/perkins/aris.html
See “Argumentative Essays,” The OWL at Purdue:
http://owl.english.purdue.edu/owl/resource/685/05/
The Norton Field Guide to Writing –
https://www.wwnorton.com/college/english/write/fieldguide/index.asp
https://www.wwnorton.com/college/english/write/fieldguide/strategies1.asp
http://www.wwnorton.com/college/english/write/fieldguide/3e/link_library.asp
See the KSU Academic Integrity Policy
ENGL 1101 Instructor: Lakina Freeman
3
Suggestions for Topics:

Topics / Questions
1) Should regulations be changed regarding the hydraulic fracturing of shale to produce natural gas?
2) Should taxes on people making over $250,000 a year be changed?
3) Should affirmative action laws be changed?
4) Should Transportation Security (TSA) regulations be changed?
5) Should regulations for stem cell research and use be changed?
6) Should regulations for home schools be changed?
7) Should funding for the U.S. space program be changed?
8) Should changes be made to the Food and Drug Administration (FDA)?
9) Should changes be made to the regulations for foods that are served in public schools?
10) Should changes be made to regulations for mental health drugs for minors?
11) Should regulations be changed regarding genetically altering plants and/or animals?
12) Should the Family and Medical Leave Act be changed?
13) Should changes be made to the U.S. immigration policy?
14) Should taxes on alcohol and tobacco be increased to help pay for rising medical costs?
15) Should regulations regarding the use of cell phones while driving be standardized?
16) Should recycling regulations be standardized across all regions and states?
17) Should the U.S. develop more energy sources such as solar power and wind energy?
18) Should the instant replay used in the NFL be applied to other sports?
19) Should regulations regarding payment of college athletes be changed?
20) Should minors who commit violent crimes be tried as adults?
21) Should regulations regarding public employee unions’ right to strike be changed?
22) Should child welfare regulations be changed?
23) Should changes be made to the No Child Left Behind Act?
24) Should English be made the official language of the United States?
25) Should DUI (driving under the influence) laws be changed?
26) Should the U.S. build more nuclear power plants for an energy source?
27) Should employers with 401K plans for employees be required to have an “opt out” policy rather than an “opt
in” policy?
28) Should sex offender registration laws be changed?
29) Should laws governing student laws be changed?
30) Should laws governing credit card companies be changed?
31) Should laws governing nursing homes be changed?
32) Should children of parents who do not allow them to be vaccinated be allowed to attend public school?
33) Should unemployment regulations and benefits be changed?
34) Should rules requiring all members of a jury to agree for conviction be changed?
35) Should financial incentives be offered to high school students to perform well on standardized tests?
36) Should the government offer tax credits for the purchase of hybrid or alternative energy vehicles?

ENGL 1101 Instructor: Lakina Freeman
4

37) Should the U.S. Government prohibit companies from outsourcing jobs to people in foreign countries that do
not have unions and / or fair labor laws?
38) Should the U.S. government provide financial assistance to people whose retirement funds were invested in
the stock of companies that may have used unethical accounting practices (e.g., Enron, Arthur Andersen, etc.)?
39) Should citizens be permitted to carry a concealed weapon to their workplace (e.g., office, school, construction
site)?
40) Should the U.S. Tax Social Security income ceilings for contributions be raised?
41) Should colleges and universities expel students who are caught cheating on exams and / or plagiarizing their
homework assignments?
42) Should the U.S. prohibit trade with countries that have poor records on human rights?
43) Should vehicles (cars, trucks, vans, SUVs) be required to have backup cameras?
44) Should the states be allowed to determine the dates of their primary elections?
45) Should tax vouchers be provided to parents who send their children to private schools?
46) Should banks be allowed to charge fees for using Debit cards?
47) Should the U.S. require all Social Security recipients to have their checks delivered to a bank account rather
than by mail? (To go into effect in 2013)
48) Should all U.S. students be required to take three years of foreign language in high school?
49) Should the state and / or federal government provide subsidies to organic farmers?
50) Should the U.S. eliminate farm subsidies?
51) Should all states require motorcyclists and passengers to wear helmets?
52) Should non-instructional services (e.g., food service, janitorial service) be provided by contract services rather
than by school employees?
53) Should state and local governments provide health insurance only for retirees who have served 20 years in
government service?
54) Should your state or local government enact different laws regarding certain animals (e.g., pit bulls)?
55) Should the federal government require mandatory service of all citizens between the ages of 18 and 35?

ENGL 1101 Instructor: Lakina Freeman
5
Grading
Grading for this assignment will be based on answer quality, logic/organization of the paper, and
language and writing skills, using the following rubrics. Please submit the essay rubric with the final
draft of your essay and submit the oral presentation rubric with the hard copy of your PowerPoint slides.
Grading Rubric: Researched Argumentative Essay
Points (poss. 25 per section)

Focus Thesis is stated in specific, clear terms and maintained
throughout essay.
Paragraphs are unified by a main idea and cohere as distinct
units.
Topic sentences are used to maintain focus.
Author limits the content to a manageable scope.
Development/
Support
Points are developed and “tied-in” with the essay’s thesis.
Points are supported with specific examples.
Ideas are “fleshed out” fully.
Necessary context is provided for reader comprehension.
Source materials are integrated effectively and meaningfully
into the author’s argument.
Organization/
Structure
A clear principle of organization is employed and
maintained throughout essay.
Essay is structured in manner that maximizes the overall
purpose and effect.
Effective transitions connect separate ideas and events.
Style/
Conventions
Essay is free of sentence fragments, comma splices, and
run-on sentences.
Verb tense is consistent throughout.
Pronouns refer to clear antecedents and are used correctly in
terms of person, case, and number.
Most sentences are constructed in active voice.
Sentences are clear and concise, avoiding unnecessary
wordiness.
Essay adheres to standard written English.
Essay meets prescribed requirements, including word count
and outside source requirements.
MLA format is employed correctly for in-text citations and
works cited list.

Grade:

 
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History Common Assignment

History Common Assignment

ARTICLE ANALYSIS INSTRUCTIONS

 

 

  1. Reading Selection:

 

Select an article/monograph pertaining to the historical period covered in this course from a scholarly historical periodical from the San Jacinto College Library System (either in print or through a database.) Click on the “History Research” link in the “Content” section of the Blackboard Course Web Site to access a link to the library database and other library services.

 

  1. Preparation of Article Analysis:

 

  1. Content

 

  1. Thesis – Explain the topic of the article as well as the author’s main

argument or focus.

 

  1. Evidence – Analyze the evidence that the author uses to support his/her thesis. Does

the evidence support his/her thesis? (Please identify any primary sources used.) What qualifications does the author have that make him/her qualified to write on the subject?

 

  1. Conclusion – Provide comments and/or criticisms of the work. Read and comment

on one or two contrary perspectives on the topic (one must be primary.) How does this issue affect your world today and does is change your outlook in any way or push you toward any action?

 

  1. Style

 

  1. Typewritten, Double-Spaced on Letter-size (8 1/2″ x 11″) Plain White Font Size must be Times New Roman 12 point

 

  1. Length -300 words

                       

  1. Citation – refer to the Citation Help Tab in the San Jacinto College South Library Research/Database page for resources and directions on how to cite the article in the       paper.

 

  1. Submission

 

            Download completed paper as a word attachment in the Common Assessment Paper      Submission link located in the Content section of the Blackboard Course Web Site on or     before 11:59 PM on Friday 17 November 2017.

 

  1. Tutorial Assistance

 

            Take a copy of this instruction page with you and visit the writer’s center in the library on South Campus if you need assistance and/or have questions regarding how to           complete the assignment.                  

 

 
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Questions for Critical Thinking 1

Questions for Critical Thinking 1

 

Salvatore Chapter 1:

 

  • Discussion Question 9: How is the concept of a normal return on investment related to the distinction between business and economic profit?

 

 

  • Problem 6: (Problem 5 details- The first project promises a profit of $100,000 in each of the next four years, while the second project  promises a profit of $75,000 in each of the next six years.) Determine which of the two investment projects of Problem 5 the manager should  choose if the discount rate of the firm is 20%.

 

  • Problem 15: Integrating Problem: Samantha Roberts has a job as a pharmacist earning $30,000 per year, and she is deciding whether to take another job as the manager of another pharmacy for $40,000 per year or to purchase a pharmacy that generates a revenue of $200,000per year. To purchase the pharmacy, Samantha would have to use her $20,000 savings and borrow another $80,000 at an interest rate of 10% per year. The pharmacy that Samantha is contemplating purchasing has additional expenses of $80,000 for supplies, $40,000 for hired help, $10,000 for rent, and $5,000 for utilities. Assume that income and business taxes are zero and that the repayment of the principle of the loan does not start before 3 years.

 

  1. What would be the business and economic profit if Samantha purchased the pharmacy? Should Samantha purchase the pharmacy?

 

  1. Suppose that Samantha expects that another pharmacy will open nearby at the end of 3 years and that this will drive the economic profit of the pharmacy to zero. What would the revenue of the pharmacy be in 3 years?

 

  1. What theory of profit would account for profits being earned by the pharmacy during the first 3 years of operation?

 

  1. Suppose that Samantha expects to sell the pharmacy at the end of 3 years for $50,000 LESS than the price she paid for it and that she requires a 15% return on her investment. Should she still purchase the pharmacy?

 

  1. Compare the present value of economic profit in each of the next three years and the loss of $50,000 in the third year using 15% as the discount rate.

 

 

  • Spreadsheet problem (p. 39): Using the data attached, (Excel doc QTC1_Spreadsheet) where column A represents student numbers, column B the finishing time for a 1 mile race for 10 students, and column C the age of the students.

 

  1. Use the data analysis tools to plot a line graph of all the finishing times.
  2. Calculate a mean, median, mode, sample variance, sample standard deviation, and coefficient of variation to statistically describe the data of both variables, Time and Age.

 

  1. Use Excel to find the covariance between the two variables. What does the covariance indicate about the relationship between finishing time and age?

 

 

Froeb et al. Chapter 3:

 

  • Individual Problem 3-1: You won a free ticket to see a Bruce Springsteen concert (assume the ticket has no resale value). U2 has a concert the same night, and this represents your next-best alternative activity. Tickets to the U2 concert cost $80, and on any particular day, you would be willing to pay up to $100 to see this band. Assume that there are no additional costs of seeing either show. Based on the information presented here, what is the opportunity cost of seeing Bruce Springsteen?

 

 

  • Indiviudal Problem 3-3: Because of the housing bubble, many houses are now selling for much less than their selling price just two to three years ago. There is evidence that homeowners with virtually identical houses tend to ask for more if they paid more for the house. What fallacy are they making?

 

 

Salvatore Chapter 3:

 

  • Discussion Questions 9: How would you react to a sales manager’s announcement that he or she has in place a marketing program to maximize sales? Does maximum sales (revenue) equal maximum profit (see figure 3-4 at the end of this paper)?

 

 

  • Problems: 1(a): Given the following functions, derive the total-revenue, average-revenue, and marginal-revenue schedules from Q = 0 to Q = 4 by 1s.

Total-revenue (TR) = 9Q – Q^2

Average revenue (AR) = total revenue (TR)/Q

Marginal revenue (MR) = change in total revenue/change in Q

For example:

 Q TR AR MR
2 14 7 (=14/2)  
3 18 6 (=18/3) 4 (=(18-14)/(3-2)

 

 

 

  • Problem 7: Given the following total-cost schedule, derive the average- and marginal-cost schedules. Additionally, show the profit-maximizing level of output (profit=TR-TC).
Q 0 1 2 3 4
TC 1 12 14 15 20

 

 

 

  • Problem 9: With the total-revenue schedule of Problem 1 and the total-cost schedule of Problem 7, derive the total-profit function and show how the firm determines the profit-maximizing level of output.

 

 

Froeb et al. Chapter 4:

 

  1. Individual problem 4-5: Your insurance firm processes claims through its new, larger high-tech facility and its older, smaller low-tech facility. Each month, the high tech-tech facility handles 10,000 claims, incurs $100,000 in fixed costs and $100,000 in variable costs. Each month, the low-tech facility handles 2,000 claims, incurs $16,000 in fixed costs and $24,000 in variable costs. If you anticipate a decrease in the number of claims, where will you lay off workers?

 

  1. Indiviudal problem 4-6: A copy company wants to expand production. It currently has 20 workers who share eight copiers. Two months ago, the firm added two copiers, and output increased by 100,000 pages per day. One month ago, they added five workers, and productivity also increased by 50,000 pages per day. Copiers cost about twice as much as work- ers. Would you recommend they hire another employee or buy another copier?

 

 
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Research Essay

Writing a research paper about a story, novel, film or poem is much like writing about an issue. Essays must still take a position on an issue; however, the issue will be one raised by the text. As a result, research will include looking for books and articles about the literary text, the time period, and the specific issue addressed in your essay.

For example, the argument that Charlotte Perkins Gilman uses images of entrapment to challenge the patriarchal oppression of women would look at the following types of sources:
Critical analyses of the story
Sources about the historical period.
Articles about women’s oppression, patriarchy, and/or its connections to women’s health/medical treatment.

Research Essay

For your final essay you will write an argumentative research essay about one of the texts from our course anthology. You may choose any aspect of the text that interests you as long as you can sustain an extended analysis. You may not write about a text you have already written about.

In evaluating your essays, I will be looking for the following: a clear thesis; a strong defense for that thesis grounded in textual evidence; an organizational structure that leads from one point coherently to the next; and a thorough analysis of evidence and examples.

I will not accept any late research essays.

Research Paper Guidelines:
Research essay should be 6-8 pages, typed and double-spaced.
All essays should include an additional works cited page documenting all outside sources. This should be in MLA format.
Essays should include a minimum of 5 secondary sources—books or articles/essays. All online sources must be retrieved through a library database. All sources must be peer-reviewed. The final works cited will include 6 sources: 1 primary text and 5 secondary sources.

 
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Demonstrate leadership theory for non profit organization

You have noticed a marked decline in volunteers for your NPO. You have been informed by the Board of Trustees that calls to previous volunteers resulted in the discovery that the volunteers no longer find the NPO to be worth their time and energies.
For this assignment, write a letter to all volunteers, including the volunteers that previously left.
What would you say?
How would you compel them to return?
How would you validate the importance of your NPO to the volunteers?
As you write the letter, support your ideas with scholarly research as well as data to support your ideas.
Length: 5 pages,
References: Minimum of five scholarly resources.

 
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English and Psych

In this essay, you will use the comparison and contrast mode to develop your ideas about culture (theme). You will use comparison and contrast to help your reader better understand both your subjects. Your essay will need to have all the characteristics of comparison and contrast including an effective comparison and contrast thesis, strong topic sentences, an effective comparison and contrast method of organization, equal and balanced development of relevant points of comparison, and an effective introduction, and conclusion

 

Your essay will need to have all the characteristics of an academic essay including an effective thesis statement, focused topic sentences, strong organization, unified paragraphs, and a well-crafted introduction and conclusion.

 

Important: In selecting your topic and developing your ideas, be sure that your comparison points to a larger purpose: some lesson, insight or point that makes the comparison important. Additionally, you should support your essay with specific, clear, well developed examples all related to the unit theme.

 

 

Essay A: David Sedaris and Hugh Hamrick are both products of their experiences. Ask a friend or colleague to share the most important experiences they have had, the ones that have shaped their identity and made them who they are. Then, using this information for support, write an essay that compares and contrasts those with the experiences that have shaped your own identity.

Essay Guidelines

 

  • Your essay should be 3-5 pages long.
  • It should be typed using a standard 12 point font. MLA standard pagination is required. SeeThe Little Seagull Handbook 149 for a sample essay in MLA format.
  • Follow directions carefully.
  • It should be double-spaced with margins no bigger than 1 inch. (These are standard settings in Microsoft Word.)
  • You should carefully review the strategies for writing a Comparison and Contrast essay.
  • Be sure to include your name on your essay.
  • Create a Works Cited page and cite the essay you respond to. Cite any other outside sources used in the essay.

 

 

 

 

 

 

 

In this essay, you will write a cause and effect analysis essay about your chosen topic. Each topic has several supporting texts to use as support; read some or all essays listed with the topic to help develop your ideas. The listed supporting documents are the only ones you may use for this essay unless your instructor approves another.

Cause and effect is an in-depth examination of the relationship between causes and effects. It is not simply a list of causes or effects. In this essay, you will use at least two paraphrases or quotes from at least one of the listed texts to support your ideas. The emphasis in your essay should be on your ideas.

 

 
Essay B: Societal campaigns against obesity make fast food restaurants react and change: list calories, expand their menu offerings and more. Explain some other ways that fast food industry should respond to the changes in society (changes in economy, environment protection, culture) and predict the future of fast food chains. Use the sources below for additional reference.

Schlosser, Eric. “What We Eat”

“Good and Hungry” from The Economist online.

“The Birth of Fast Food: How McDonald’s and other fast-food chains changed the way America eats–and lives” by Charles Wilson

 “Food: Serving Up Superbrands” (BBC film in MC Library Films on Demand database)

If at any time one of the links above stops working, please, let me know. Meanwhile, you can search for the titles either on MC Library websites or on the Internet depending where the original location was. If you discover that you need to use a source of information that is not listed here, please, email me with the source and a brief explanation why you want to use it. For example, you might want to use a video clip with an advertisement for illustration. 

Essay Guidelines:

  • Your essay should be 3-5 pages long.
  • It should be typed using a standard 12 point font.  MLA standard pagination is required.
  • Follow directions carefully.
  • It should be double spaced with margins no bigger than 1 inch.
  • You should carefully review the strategies for writing a Cause and Effect Essay.  This means, you do not list cause and effects; rather, you develop a larger purpose, some lesson or insight that makes the cause and effect discussion important.  Consider how the causes result in the effects or how the effects result from the causes and the importance of that cause/effect relationship.
  • Use at least one outside source (article) of information to develop your essay.
  • Use a minimum of two quotes or paraphrases from an outside source.
  • Be sure to include your name on your essay.
  • Create a Works Cited page and cite all outside sources used in the essay including images and videos.

 

 

 
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FIELD EXPERIENCE (FE)

FIELD EXPERIENCE (FE)

400 points

 

 

Youwillparticipate ina two-partfieldexperience.  You will be responsible for completing objectives of an external client in the Entertainment Industry (see below).  Additionally, you will collect consumer responses (via a survey) regarding the clients that will be analyzed externally.

FE 1-Part 1

 

You will visit and analyze three Performance/Theater/Center, etc. venues1) The Cobb Energy Performing Arts Center (CEPAC) http://www.cobbenergycentre.com; and 2) Two additional, comparable Performance/Theater/Center venues. You should start by visiting all websites to determine the activities and events that take place at each venue to be sure they are comparable to CEPAC before choosing the two additional venues.  Here are some example venues: The Fox Theatre, Symphony Hall, Coca Cola Roxy Theatre, Tabernacle, Center Stage Theater, Infinite Energy Center, to name a few).

 

The analysis of each of the three (3)venues must include:

  • Name of venue
  • Documentation of sources
  • Date and location of review
  • Identify the stakeholders and target market (stakeholders includes owners, suppliers, partners, sponsors, etc.)
  • What are the objectives/goals of the organization
  • List the organizations key strengths and weaknesses (Internal)
  • Identify the opportunities and threats (External)
  • What is their Competitive Advantage

 

  • Submit in the Assignment Folder, an analysis of the three (3) entertainment venues. DUE: NOVEMBER 08, 2017.

 

 

 

RUBRIC

Score: 100% 80 70% 50 30% (0% if missing)
Criterion:          
Written Communication: 10%

 

 

 

Score =

Language is clearly organized. Word usage, spelling and punctuation are excellent. Faultless use of grammar and language.   Writing is sufficient. Adequate use of working grammar and punctuation. 3-4 errors in grammar and language.   Writing is rambling and unfocused. Topic and supporting arguments are presented in disorganized and unrelated way.

More than 5 errors in grammar and language.

Resource/Cita-tion Style 5%

 

APA Style

 

Score =

All sources are cited correctly and thoroughly (in text and on reference page): Citation Style is used consistently and correctly.   All sources are cited, the majority cited correctly (in text and on reference page); citation system is used correctly for majority of citations.   Some sources are cited correctly (in text and on reference page). Ciatation format is not used or used for a minority of citations.

0 if in text citation and/or no reference page is present.

 

CREATIVITY 20%

 

 

 

 

Innovative, inspired approach

Ideas “pop”

Originality

Unique approach

Daring and risk taking, resourceful

Matches the TM Needs

  Motivated

Conventional approach and strategy

  Impractical

No correlation to TM Needs

Content: 35%

 

 

 

 

 

 

 

Score =

Concepts/issues/facts of specific assignments are presented and analyzed in depth. Links to applicable marketing theory, concepts and methods show a clear understanding of their use and possible limitations.   Concepts/issues/facts of specific assignments are presented and analyzed adequately with sufficient links to applicable marketing theory, concepts and methods to appreciate their utility.   Concepts/issues/facts of specific assignments are presented and analyzed incompletely. Links to applicable marketing theory, concepts and methods are absent or misunderstood.

 

0 if any content is missing.

Critical Thinking: 30%

 

 

 

 

 

 

Score =

Concepts, assumptions, inferences and conclusions are clearly and thoroughly expressed. Analysis is logical and thorough.   Concepts, assumptions, inferences and conclusions are expressed clearly in most cases, but are not expressed thoroughly. Analysis is mostly logical, but may be absent or flawed in some places.   Concepts, assumptions, inferences and conclusions are unclear. Absent or flawed logic may be present. Analysis is minimal or absent or the logic used in argument may not be discernable.

 

 
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