Management Information Systems
Chapter 8 Assignment
Review Questions – give examples to support your answers
- List and describe the five primary activities in a supply chain?
- Why are customer relationships important to an organization? Do you agree that every business needs to focus on customers to survive in the information age?
- How can a sales department use CRM to improve operations?
- “The fly in the ointment is that typically only 20 percent of a firm’s customers are actually profitable. And many – often most – of a company’s profitable customers are not loyal”. Do you agree or disagree with this statement? Why?