04 Apr

Module 1 – Case
Assignment Overview
Before beginning this assignment, make sure you have thoroughly reviewed the
main concepts from this module. This includes the concepts of host, home, and
third country nationals as well as ethnocentric, polycentric, and geocentric
strategies. Rao (2010) is the main reference for these topics but the tutorial and
video will also help as will Hooper (2012). Make sure you are also thoroughly
familiar with Hofstede’s cultural dimensions and other aspects of national culture.
Carpenter and Dunung (2012) as well as Hofstede’s webpage will help with this
Case Assignment
Write a 4- to 5-page paper addressing the following questions:
1. Suppose a British computer company has a top secret manufacturing
technology. They are expanded overseas to China and Bangladesh to
establish new factories using this secret technology. What kind of staffing
policy do you think they should use when hiring managers for their new
factories? Should they emphasize parent country nationals in their hiring? Host
country nationals? Third country nationals? Explain your reasoning and cite
Rao (2010) as part of your answer.
2. An American beverage company is planning an expansion both to France and
to India by merging with some local companies in these countries. Based on
Hofstede’s measures, which of these mergers would be easier to manage?
What type of global selection approach to hiring do you think would be used in
France and India—ethnocentric, polycentric, or geocentric? Explain your
reasoning, and cite Rao (2010) as part of your answer.
3. Bob Smith is the CEO of an American company. All of his employees, even
entry-level employees, call him “Bob” rather than “Mr. Smith.” He has an open
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door policy where any employee can stop by his office to share their concerns.
While Bob is approachable, he is also quick to reward employee performance
through pay raises or bonuses and quick to punish poor performing employees
with suspensions or even termination. Now Bob is planning on opening a new
branch of his company in South Korea. Which of Bob’s practices may have to
change in the Korean office? Refer to Hofstede’s dimensions and to Carpenter
and Dunung (2012) as part of your answer.
4. Rick is an American corporate executive who gets assigned to the company’s
China branch. His first month in China is really difficult for him. He is frustrated
when people don’t know English, is shocked by the non-Western restroom
facilities, and can’t handle most of the food served in the restaurants. After a
few months he starts to learn the language a bit and makes some friends with
some local residents. How does Rick’s first few months differ from the four-step
“U-shaped” curve discussed in Rao (2010)? What techniques discussed in Rao
(2010) could Rick’s company have used to help prevent his initial culture
Assignment Expectations
Answer the assignment questions directly.
Stay focused on the precise assignment questions. Don’t go off on tangents or
devote a lot of space to summarizing general background materials.
Make sure to use reliable and credible sources as your references. Articles
published in established newspapers or business journals/magazines are
preferred. If you find articles on the Internet, make sure they are from a
credible source.
Reference your sources of information with both a bibliography and in-text
citations. See the
Student Guide to Writing a High-Quality Academic Paper,
including pages 11-14 on in-text citations. Another resource is the “Writing
Style Guide,” which is found under “My Resources” in the TLC portal.



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