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Global Marketing

21 Mar

“This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk “
Assignment Brief Template
Page
1 of 5
Faculty of Business and Law
Assignment Brief

Module Title: Global Marketing
Module Code: M35MKT

 

Assignment
Number
Assignment Title
Assignment
Weighting
40%

 

Release Date: TBC
Submission Date:
Submission Time:
22/03/2018
18:00:00
Submission
Time and Place:
Submission through
Turnitin ONLY

 

Module Leader Dr Anvita Kumar & Dr Edward
Turner

Assessment Information
This assignment is designed to assess learning outcomes:
Critically examine the global marketing context with an emphasis on global marketing
management and the degree of internationalisation.
Understand and apply global marketing research and practice to various markets.
Propose and justify integrated marketing plans/ strategies/ solutions workable within given global
corporate settings.
This assignment is an individual assignment.
The report (slides and accompanying notes) must comprise maximum 2,000 words and be fully
referenced in Harvard style. Any penalties for not complying with word limits will be in accordance
with University and faculty policy.
This assignment requires you to
Ø Critically discuss the advantages of Joint Ventures as entry strategies by foreign
companies. Using relevant industry-based example/s of your choice, analyse how
companies use joint venture strategies to create international competitiveness.

“This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk “
Assignment Brief Template
Page
2 of 5
Criteria for Assessment
Provided with this document.
Word Count
The word count is 2,000
There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work
exceeding the word limit by 10% or more.
The word limit includes quotations, but excludes the bibliography.
How to submit your assessment
The assessment must be submitted by 18.00:00 on 22/03/2018. No paper copies are required. You
can access the submission link through the module web.
Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please
take care to ensure that you have fully submitted your work.
All work submitted after the submission deadline without a valid and approved reason (see
extenuating circumstances below) will be given a mark of zero.
Extenuating Circumstances – The University wants you to do your best. However we know that
sometimes events happen which mean that you can’t submit your coursework by the deadline –
these events should be beyond your control and not easy to predict. If this happens, you can
apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply
for a deferral, which takes you to the next assessment period (for example, to the resit period
following the main Assessment Boards). You must apply before the deadline. You will find
information about the process and what is or is not considered to be an event beyond your
control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved plagiarism
checking websites.
GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
Plagiarism
As part of your study you will be involved in carrying out research and using this when writing up
your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or
ideas and that you do not attempt to pass this off as your own work. Doing so is known as
plagiarism. It is not acceptable to copy from another source without acknowledging that it is
someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You
are expected to correctly cite and reference the works of others. The Centre for Academic Writing

“This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk “
Assignment Brief Template
Page
3 of 5
provides documents to help you get this right. If you are unsure, please
visit
http://www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by
completing the Good Academic Practice quiz available on Moodle.
Moodle includes a plagiarism detection system and assessors are experienced enough to recognise
plagiarism when it occurs. Copying another student’s work, using previous work of your own or
copying large sections from a book or the internet are examples of plagiarism and carry
serious
consequences
. Please familiarise yourself with the CU Harvard Reference Style (on Moodle) and use
it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure, please
contact the Centre for Academic Writing, your Academic Personal Tutor or a member of the course
team.
Return of Marked Work
You can expect to have marked work returned to you within 10 working days. If for any reason there
is a delay you will be kept informed. Marks and feedback will be provided online/in class/face to
face. As always, marks will have been internally moderated only, and will therefore be provisional;
your mark will be formally agreed later in the year once the external examiner has completed his /
her review.
ATTENTION-IMPORTANT SECTION-MUST READ
Notes on printing slides and accompanying notes-windows PC
The default print option for PowerPoint is to print one slide per page. By providing options in the
print dialog, slides with presentation notes can be printed.
The Print what: dropdown determines how pages will be formatted. If ‘Slides selected’ is chose, then
each slide will print on its own page and will occupy most of the print area of the page. Selecting
Handouts will allow you to print multiple slides per page—the number of slides can be selected from
options provided and will determine the layout of each page. (These can be viewed in the print
dialog by changing the number).
Outline (for index)
“This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk “
Assignment Brief Template
Page
4 of 5
Choosing the Outline format will provide the textual outline for presentation only.
Notes Layout
The Notes layout will print one slide per page with the accompanying notes you are expected to
provide along with the slides.
The notes should incorporate references where applicable. A list of references should be attached
with hard copy of the submission document. The report (slides and accompanying notes) must be
fully referenced in Harvard style. Any penalties for not complying with word limits will be in
accordance with University and faculty policy.
Submission information:
Date and time: 22/03/2018 by 18.00 via Turnitin link on Moodle
Marking Scheme and Feedback Sheet
Module number and Title:
Student ID No: ……………………………………………

Assessment Criteria (tick as
appropriate)
Poor Satisfactory Good Very
Good
Excellent
Structure 10%
Spelling, punctuation, gramma
layout, accurate CU Harvar
Referencing style, writing styl
academic/professional
r,
d
e
Knowledge and Understanding
30%
Identifies, explains, draws on
appropriate theories, models,
literature to demonstrate depth
and breadth of reading to address

the question
“This document is for Coventry University students for their own use in completing their
assessed work for this module and should not be passed to third parties or posted on any
website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk “
Assignment Brief Template
Page
5 of 5

Application
20%
Application of theory or practical
examples given appropriate to
context
Analysis and Recommendations
20%
Evaluation and critical analysis of
the topic, synthesis of
ideas/concepts, appropriate
conclusions, justified
recommendations Presentation 20%
Content is organised and presente
appropriately; slides prsentable
coherent; flow of information
arguments, concepts
d
,

Feedback grading:
<40 Poor; 40-49 Satisfactory; 50-59 Good; 60-69 Very Good; 70+ Excellent

First Marker:
Second Marker:
Date:
Date:

General Comments:

Agreed
Mark:
First Marker
Mark:
Second
Marker Mark:

 

 
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Posted by on March 21, 2018 in academic writing, Academic Writing

 

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