18 Mar

Client: Samsonite
Product: Suitcases
Media: Outdoor (Adshel, street furniture special build, ambient)
Target Audience: Anyone who flies
Single-minded proposition: The strongest suitcase you can buy

Product Reference


1 x Adshel (Any ambient you like, check this for examples of media )

1 x poster – to illustrate your concept

1 x one pager of the channels you would use

1 x rationale of why you did what you did.

Due date

submitted through Blackboard. Remember you can submit scans of your drawings and sketches if you need to.

Please make sure all your files to be submitted have your name and what it is. For example: KAP 402 Michael Klaehn Assignment 1.  If you can also make sure you submit only one file or else clearly name what the files are.



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Posted by on March 18, 2018 in Academic Writing


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