FIELD EXPERIENCE (FE)
Youwillparticipate ina two-partfieldexperience. You will be responsible for completing objectives of an external client in the Entertainment Industry (see below). Additionally, you will collect consumer responses (via a survey) regarding the clients that will be analyzed externally.
FE 1-Part 1
You will visit and analyze three Performance/Theater/Center, etc. venues1) The Cobb Energy Performing Arts Center (CEPAC) http://www.cobbenergycentre.com; and 2) Two additional, comparable Performance/Theater/Center venues. You should start by visiting all websites to determine the activities and events that take place at each venue to be sure they are comparable to CEPAC before choosing the two additional venues. Here are some example venues: The Fox Theatre, Symphony Hall, Coca Cola Roxy Theatre, Tabernacle, Center Stage Theater, Infinite Energy Center, to name a few).
The analysis of each of the three (3)venues must include:
- Name of venue
- Documentation of sources
- Date and location of review
- Identify the stakeholders and target market (stakeholders includes owners, suppliers, partners, sponsors, etc.)
- What are the objectives/goals of the organization
- List the organizations key strengths and weaknesses (Internal)
- Identify the opportunities and threats (External)
- What is their Competitive Advantage
- Submit in the Assignment Folder, an analysis of the three (3) entertainment venues. DUE: NOVEMBER 08, 2017.
|Score:||100%||80||70%||50||30% (0% if missing)|
|Written Communication: 10%
|Language is clearly organized. Word usage, spelling and punctuation are excellent. Faultless use of grammar and language.||Writing is sufficient. Adequate use of working grammar and punctuation. 3-4 errors in grammar and language.||Writing is rambling and unfocused. Topic and supporting arguments are presented in disorganized and unrelated way.
More than 5 errors in grammar and language.
|Resource/Cita-tion Style 5%
|All sources are cited correctly and thoroughly (in text and on reference page): Citation Style is used consistently and correctly.||All sources are cited, the majority cited correctly (in text and on reference page); citation system is used correctly for majority of citations.||Some sources are cited correctly (in text and on reference page). Ciatation format is not used or used for a minority of citations.
0 if in text citation and/or no reference page is present.
|Innovative, inspired approach
Daring and risk taking, resourceful
Matches the TM Needs
Conventional approach and strategy
No correlation to TM Needs
|Concepts/issues/facts of specific assignments are presented and analyzed in depth. Links to applicable marketing theory, concepts and methods show a clear understanding of their use and possible limitations.||Concepts/issues/facts of specific assignments are presented and analyzed adequately with sufficient links to applicable marketing theory, concepts and methods to appreciate their utility.||Concepts/issues/facts of specific assignments are presented and analyzed incompletely. Links to applicable marketing theory, concepts and methods are absent or misunderstood.
0 if any content is missing.
|Critical Thinking: 30%
|Concepts, assumptions, inferences and conclusions are clearly and thoroughly expressed. Analysis is logical and thorough.||Concepts, assumptions, inferences and conclusions are expressed clearly in most cases, but are not expressed thoroughly. Analysis is mostly logical, but may be absent or flawed in some places.||Concepts, assumptions, inferences and conclusions are unclear. Absent or flawed logic may be present. Analysis is minimal or absent or the logic used in argument may not be discernable.|