COURSE: CBUS 335 PRINCIPLE OF MARKETING
TODAY DATE: Tuesday October 24, 2017
EXAM SUBMISSION DUE DATE: BY TUESDAY OCTOBER 29, 2017, within 45 minutes after the class starts. It is your responsibility to submit the exam by or PRIOR to the deadline. Exam must be submit on a hard copy only, NO ELECTRONIC SUBMISSION, REGARDLESS! Exam can be submitted ANY DAY in the next 11 days, DO NOT WAIT TILL THE DUE DATE. If you have any engagement on OCTOBER 29, 2017, SUBMIT THE EXAM EARLIER! NO EXCUSE!
LENGTH OF TAKEN HOME EXAM: 7 DAYS, due from the length of time for one week work assignment, late paper will not be accepted, regardless of any reasons. Missing the taken home submission will result in an F. Missing taken home exam submission with a legitimate official university excuses will be replaced through the Final comprehensive exam at the end of the semester. This exam is for officially enrolled students for this class only.
EXAM TYPE: Group exam, maximum five  students per group, select group members at your choice. Instructor will not get involved at your choice. Exam paper must be submitted in class in a hard copy, typed, stapled and single space. AGAIN, Electronic Submission will not be accepted, regardless and result in an “F”.
EXAM CONTENT: LIST and EXPLAIN 20 MAIN MARKETING CONCEPTS FROM CHAPTERS 5, 6, 7, and 8 [Consumer and business markets, Market Segmentation; product Concept, Product Life Cycle and New Product Development ]. Each chapter must present 5 different main concepts. Each CONCEPT must be clearly explained in at least 3 SENTENCES and each APPLICATION from the selected concept must be ENTERTAINMENT BUSINESS only and contain at least 5 sentences AND an advertjsing illustration. The format will be as follow:
CONCEPT 1: —————————- 3 SENTENCES
APPLICATION 1: ————————5 SENTENCES + 1 AD.
CONCEPT 2: —————————- 3 SENTENCES
APPLICATION 2: ————————5 SENTENCES + 1 AD.