Consumer Demand

27 Oct


Assignment 1


Title: Consumer Demand             (Total Marks 20)




Part 1


A marketing manager at the Ford Motor Company in Belgium is preparing a briefing on consumer demand for a new model to be sold mainly in other parts of Europe. Consider the issues that this briefing should contain


14 Marks



Part 2


Draw what you consider may be the demand curve for this new Ford model in, say, the United Kingdom. Illustrate the effect of


  • A fall in the sterling euro exchange rate,
  • An increase in the price of Honda cars made in the UK


6 Marks


For Part 1

Individuals are required to prepare a set of relevant graphs and discuss the issues the marketing manager will be need to present in his briefing for the new model.


For Part 2

Individuals are required to prepare a demand curve showing clearly the effects of (a) and (b).


Report: Maximum number of pages 10 or 2500 words Max




Marks will be deducted for late submission.

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Posted by on October 27, 2017 in Academic Writing



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