RSS

Consumer Demand

27 Oct

 

Assignment 1

 

Title: Consumer Demand             (Total Marks 20)

 

Questions:

 

Part 1

 

A marketing manager at the Ford Motor Company in Belgium is preparing a briefing on consumer demand for a new model to be sold mainly in other parts of Europe. Consider the issues that this briefing should contain

 

14 Marks

 

 

Part 2

 

Draw what you consider may be the demand curve for this new Ford model in, say, the United Kingdom. Illustrate the effect of

 

  • A fall in the sterling euro exchange rate,
  • An increase in the price of Honda cars made in the UK

 

6 Marks

 

For Part 1

Individuals are required to prepare a set of relevant graphs and discuss the issues the marketing manager will be need to present in his briefing for the new model.

 

For Part 2

Individuals are required to prepare a demand curve showing clearly the effects of (a) and (b).

 

Report: Maximum number of pages 10 or 2500 words Max

 

 

 

Marks will be deducted for late submission.

 
Leave a comment

Posted by on October 27, 2017 in Academic Writing

 

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: