|Unit Number and title||Unit 20 – VISITOR ATTRACTION MANAGEMENT|
|Qualification||BTEC HND Travel and Tourism Management|
|Deadline/ Hand-in||19/11/2017 (23:59)|
The purpose of this assignment
This unit enables learners to gain understanding of visitor attractions, visitor types, impacts and tourist motivation theories, issues affecting its development process and management techniques and their impact on sustainability.
Task 1(LO1, AC1.1, 1.2, M1, M2, M3, D1, D2, D3)
You are working as a Tourism Consultant for a National Tourism Agency VisitBritain which plays a unique role in building England’s tourism product and increasing the volume and value of tourism exports; while developing England and Britain’s visitor economy.
Working with a wide range of partners in both the UK and overseas, your mission is to grow the volume and value of inbound and domestic tourism across the nations and regions of Britain and to develop world-class tourism products.
You are required to write an articleto be published in a travel and tourism journal based on your visits to the Natural History Museum, Science Museum, Hyde ParkKensington Gardens, and Kensington Palace and you should also research a range of attractions in the United Kingdom to support your discussion and analysis. Your article should be in Word format and professionally structured with headings and subheadings, page numbers and relevant facts and figures. approx. 1000 words.Your article must address 1.1 and 1.2 given below:
- Discuss the overlap of visitor attractions in relation to particular types of attraction.
- Analyse the importance of different visitor attractions.
Task 2(LO2, AC2.1, 2.2, 2.3, M1, M2, M3, D1, D2, D3)
Scenario for Task 2
You are still working as a Tourism Consultant with a National Tourism AgencyVisitBritain and you have been asked to provide amanagement report that will encourage the marketing department to providebetter-targeted product development for United Kingdom Attractions. You can reflect on your visits and observations at Natural History Museum, Science Museum, Hyde Park Kensington Gardens, and Kensington Palace or research a range visitor attractions in the UK.
The report should base on the below criteria:
2.1 Evaluate the needs and motivations of different visitor types
2.2 Evaluate impacts of tourism on visitor attractions in the United Kingdom
2.3 Analyze the effect of different theories of tourist motivation on the management of visitor attractions.
Task 3(LO3, AC3.1, M1, M2, M3, D1, D2, D3)
Your next task as a Tourism Consultantis to explore the development process for establishing a new visitor attraction at Stratford, London on behalf of Merlin Entertainments Plc and London Borough of Newham. You need to write a reportfor further consultation based on independent research on a range of visitor attractions in the UK. You can consider issues such as Issues location, funding, stakeholders, attraction management, tourism consultants, local authorities, local communities, tourist boards, private enterprise, public sector, pressure groups, tourism, organisations,and technology.
3.1 Discuss the processes and the potential issues involved in the development of visitor attractions.
Task 4(LO4, AC4.1, 4.2, M1, M2, M3, D1, D2, D3)
Asa Tourism Consultant,you should explore the techniques available to managers of visitor attractions and how they can be used to achieve sustainability. Please provide a detailed managementreportto be presented tosenior management of various attractions in the United Kingdomaddressing 4.1 and 4.2 below:
4.1 Analyse different visitor management strategies
4.2 Evaluate management techniques in relation to sustainability.
- Produce evidence as specified for each task.
- Use a standard report structure where requested, Word-process the report and use anormal script of a proper font size 12. Complete the title page
- It should be uploaded on E-Learning platform before the deadline.
- Assignments submitted after the deadline will not be accepted unless mitigating circumstances supported by valid evidence.
- Collusion and Plagiarism must be avoided.
- Start each answer on a new page and pages should be numbered. Highlight each question clearly.
- Include a Bibliography at the end of the assignment and use the Harvard referencing system.
- All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc.
- Try to give the page numbers, publishers’ details and the year of publication
- In order to pass you need to address all the LO
- In order to get a merit you need to first pass and then address the characteristics of M1, M2,M3
- In order to get a Distinction you need to first pass, address all the merit characteristics and then address the characteristics of D1, D2 and D3.
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:
Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)
Commonly use command words
|Analyse||These tasks require you to explore the different aspects of an issue, considering the relative significance of each. You would normally need to explore causal relationships, examining how an action will lead to a particular reaction. This type of task would not normally require you to make judgements, but rather to drill down into an issue, exploring relationships in depth.
|Critically analyse||This is when you have to explore the strengths and weaknesses of the ideas of a theorist or claims made by a professional body before reaching a final, balanced conclusion. You would normally begin by presenting the initial idea and arguments in favour of it, before introducing contradictory arguments. When you present the arguments, you should present their relative merits (e.g. their strengths and weaknesses) before summarising your arguments and reaching a final conclusion.|
|Discuss||This task require you to examine, analyse carefully, and give reasons pro and con. Be complete, and give details. Also, you can investigate or examine by argument, sift and debate, giving reasons for and against.|
|Evaluate||This type of question will require you to give an opinion on an issue, which you should support with relevant evidence. You should ensure that your response provides a balanced view of the issue, exploring points for and against your argument. This should lead to an overall conclusion where you summarise your main arguments and explain how you have come to your final decision.|
On successful completion of
this unit a learner will:
|Assessment criteria for pass
The learner can:
|LO1 Understand the scope andimportance of visitorattractions||1.1 discuss the overlap of visitor attractions in relation toparticular types of attraction
1.2 analyse the importance of different visitor attractions
|LO2 Understand visitor types,impacts and touristmotivation theories||2.1 evaluate the needs and motivations of different visitortypes
2.2 evaluate impacts of tourism on visitor attractions
2.3 analyse the effect of different theories of tourist
motivation on the management of visitor attractions
|LO3 Understand issues affecting the development process invisitor attractionManagement||3.1 discuss processes and potential issues involved in thedevelopment of visitor attractions||3|
|LO4 Understand the application of management techniques and their impact on sustainability
|4.1 analyse different visitor management strategies
4.2 evaluate management techniques in relation to
In addition to the Pass criteria’s above, this assignment gives you the opportunity to submit evidence in order to achieve the following Merit and Distinction grades.
|Outcomes/criteria:||Indicative characteristics||Possible evidence Contextualisation
In this assessment you will have the opportunity to present evidence that shows you are able to:
|M. Identify and apply strategies to find appropriate solutions.||. Relevant theories and techniques have been applied
. Effective judgements made
|To achieve M1, you have toanalyse the importance of different visitor attractions (1.2) or to evaluate the needs and motivations of different visitor types (2.1), theeffect of different theories of motivation (2.3) or make effective judgements across the assignment for example in 2.1, 2.2, 4.2.|
|M2. Select/ design and apply appropriate methods/ techniques.||. A range of sources of information used||To achieve M2, you will use arange of sources of information used and correctly referenced across the assignment.|
|M3. Present and communicate appropriate findings.||. Appropriate structure and approach has been used
. Logical and Coherent arguments made
. A range of methods of presentation used
|To achieve M3, the work you present should be appropriately structured and technical language used accurately across the assignment or use a range of methods of presentation across the assignmentfor example in presenting the articles, written report and management report.|
|D1. Use critical reflection to evaluate own work and justify valid conclusion.||Synthesis has been used to generate and justify valid conclusions||To achieve D1, you will demonstrate an ability to generate and justify valid conclusions for example on impacts of tourism on visitor attractions (2.2) oranalyse the effect of different theories of tourist motivation on the management of visitor attractions (2.3)|
|D2. Take responsibility for managing and organizing activities.||Autonomy/independence demonstrated||To achieve D2, you will demonstrate autonomy across your assignment, with effective independent research and met the deadlines to submit all the tasks and achieve the unit assessment criteria.|
|D3. Demonstrate convergent, lateral and creative thinking||Ideas generate and decisions taken||To achieve D3, you should generate new ideas and decisions takenfor exampleon different visitor management strategies (4.1), potential issues involved in development of visitor attractions (3.1), effects of|
|Evidence checklist||Summary of evidence required by student||Evidence presented|
|Task 1||Written article|
|Task 2||Management Report|
|Task 3|| Written report
|Task 4||Management Report|
The Following Sections to be completed by the assessor:
|Qualification||HND Travel and Tourism Management||Assessor name|
Unit Number and title
|20 – Visitor Attraction Management||
|Criteria Reference||To achieve the criteria the evidence must show that the student is able to:||Achieved?
|1.1||Discuss the overlap of visitor attractions in relation toparticular types of attraction|
|1.2||Analyse the importance of different visitor attractions|
|2.1||Evaluate the needs and motivations of different visitor types|
|2.2||Evaluate impacts of tourism on visitor attractions|
|2.3||Analyse the effect of different theories of touristmotivation on the management of visitor attractions|
|3.1||Discuss processes and potential issues involved in thedevelopment of visitor attractions|
|4.1||Analyse different visitor management strategies|
|4.2||Evaluate management techniques in relation tosustainability|
Higher Grade achievements (where applicable)
|M1: Identify and apply strategies to find appropriate solutions||D1. Use critical reflection to evaluate own work and justify valid conclusion.|
|M2: Select/design and apply appropriate methods/techniques
|D2. Take responsibility for managing and organizing activities.|
|M3: Present and communicate appropriate findings
|D3. Demonstrate convergent, lateral and creative thinking|