RSS

Beginning Development of Global Strategies

25 May
Type: Individual Project
Unit:  Beginning Development of Global Strategies
Due Date:  Wed, 5/24/17
Grading Type: Numeric
Points Possible:  100
Points Earned:  0
Deliverable Length:  2–3 pages
 

Mike, one of the marketing strategists on your team, stops at your office door wanting to talk. “We use fabrics that are made domestically; however, there are issues with using these same fabrics globally. There are laws and regulations that prevent us from shipping these fabrics to other countries. This is a huge concern. One of our primary selling points is the consistency of quality of our product.”

You confirm Mike’s concern, “That’s an excellent point,” you say. “Now you’ve just given yourself and our team more work for the presentation. I’m sure that will come up. One of the board members used to run a textile plant in China.”

Mike nods his head in agreement. “I imagine textiles will not be the only resource concern,” he says.

Consider the following in your response:

  • Why should resources be a concern in a global strategy?
  • What resources may be a concern in the country you selected?
  • How will this impact the decision to move to the country that you selected?
  • How will this impact your competitive strategy in your global market?

The materials found in the M.U.S.E. may help you with this assignment, such as the audio file Global Strategies Large and Small. This file provides real-world experience that may help you with this assignment.

 
Leave a comment

Posted by on May 25, 2017 in Academic Writing

 

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: