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BMGT 495 Strategic Management

28 Mar

BMGT 495 Strategic Management
Assignment 2: Internal Environmental Analysis/Strategy Analysis and Strategy Selection (Week 6)
Purpose: This assignment is the second of three assignments. Students will use the tools and concepts learned in the
course and in previous business courses to develop an understanding of how organizations develop and manage
strategies to establish, safeguard and sustain its position in a competitive market.
Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within
the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities
and plays a critical role in formulating strategy by identifying a firm’s strengths to overcome weaknesses. Students will
then 1) assess long-term objectives, 2) identify and evaluate alternative strategies and 3) recommend strategies for a
company to pursue.
Instructions:
In completing the assignment, students will use the chapters in the eBook as a guide and perform research on the
company from Assignment 1, answer the questions below in narrative form following the steps provided below:
Step 1: Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final product cannot be
longer than 16 pages in length, which includes all tables and matrices but excludes the title page and reference
page. Those items identified in the technical analysis should appear under the appropriate heading in the paper. Do no
use an Appendix.
Step 2: Review assignment grading rubric.
Step 3: Follow the following format using these topics as headings:
Title page with title, your name, the course, the instructor’s name;
Company Background/Information
Internal Environmental Analysis
Strategic Analysis & Strategy Selection
Reference page
Students may use subheadings.
Step 4: In writing the analysis, writing in the third person. What this means is that there are no words such as “I, me, my,
we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the
third person, view this link:
http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
Step 5: In writing this assignment, students are asked to support the reasoning using in-text citations and a reference
list. If information is taken from a source document, it has to be cited and referenced. A reference within a reference list
cannot exist without an associated in-text citation and vice versa. View the sample APA paper under Week 4 content and
How to Cite and Reference, also under Week 4 content. There are also resources located under Course
Content>>Student Toolbox.
Step 6: In writing this assignment, students are expected to paraphrase and not use direct quotes unless citing the
mission statement of a company. Learn to paraphrase by reviewing this
link:
https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
Step 7: Read all course material for weeks 1 through 6 and perform independent research to provide a comprehensive
internal environmental analysis, strategy analysis and selection.
Step 8: Jot down key facts about the company. Consider making an outline to capture key points in the paper.
Step 9: In your paper, respond to the following:
Background analysis including vision and mission statements and objectives
Internal Environmental Analysis
Corporate Level Strategy
Business Unit Level Strategy
Functional Level Strategy
o Explain how these strategies align with the company’s vision and mission statements;
o Assess the company’s interactions with its stakeholders, the organizational structure, the organizational
culture, and communication/decision making among managers within human resources, marketing
production, operations, finance and accounting, R&D, and computer information systems, which can be
accomplished by viewing the company’s website, interviews, and surveys.
Financial analysis for the last reported fiscal year:
o Use the company’s income statement and balance sheet to calculate key, but no less than 10 key financial
ratios to the business. There must be a mix of the different ratios so that the ratios do not all come from the
same category. Show the calculations.
o Using Excel or a Word table, record key financial ratios in the first column;
o Research the industry average financial ratios for the same ratios above and record in a second column. If
you cannot find an industry average, then select another ratio;
o In the third column, indicate whether the financial ratio is a strength, a weakness or a neutral factor.
o Explain the results and compare and contrast the company financials to the industry.
Technique Analysis: develop and explain an IFE, BCG matrix, Grand Strategy Matrix, and QSPM. The expectation
is not to copy from the Internet but to develop one’s own. The various tools are to appear in the appropriate area of
the paper and not in one section of the paper.
Strategy Analysis:
Identify and explain company strengths and weaknesses. Discuss success factors and what the company must do
to perform successfully in the industry? Discuss what strategies would allow the company to capitalize on its major
strengths. Discuss strategies that would allow the company to improve upon its major weaknesses
Generate a minimum of three possible alternative strategies for the company;
o Identify and discuss cultural factors that should be considered in analyzing and choosing among the
alternative strategies;
Prioritize and explain the selection of alternative strategies
Recommend the best one or two strategies among the alternative strategies and explain why these strategies are
the best;
Step 10: Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the
assignment’s requirements. Review the following website to learn how to write an introductory
paragraph:
http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 11: Write a summary paragraph. A summary paragraph restates the main idea(s) of the essay. Make sure to leave
a reader with a sense that the essay is complete. The summary paragraph is the last paragraph of a paper.
Step 12: Using the grading rubric as a comparison, read through the paper to ensure all required elements are
presented.
Step 13: Proofread the paper for spelling and grammatical issues, and third person writing.
Use the spell and grammar check in Word as a first measure;
Have someone who has excellent English skills to proof the paper;
Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may
need improvement.
Step 14: Submit the paper in the Assignment Folder.
Grading Rubric for Assignment 2

Criteria Outstanding Superior Good Substandard Failure
Content:
Background
including Vision,
Mission and
Objectives
2.8 points
Background
including vision,
mission and
objective are
presented and
thoroughly
discussed;
Vision, mission, and
2.38 points
Background
including vision,
mission and
objective are
presented with good
discussion; Good
discussion about
vision, mission, and
2.1 points
Background
including vision,
mission and
objective are
presented with
some discussion;
Vision, mission, and
objectives are
1.82 points
Attempted to discuss
background or vision,
mission and
objectives but key
points were missing or
superficially
presented.
0 points
Failed to
discuss the
background and
vision, mission
and objectives.
(0 – 1.67)

 

objectives are
thoroughly discussed
in terms of the
definition. For
example, vision is
forward thinking and
mission is about
goals and values of
organization).
(2.52 – 2.8)
objectives are
discussed in terms of
the definition but
could be more
thorough.
(2.24 – 2.51)
provided but not
discussed in any
detail.
(1.96 – 2.23)
(1.68 – 1.95)
Content:
Internal
Environmental
Analysis
2.8 points
Internal
Environmental
Analysis including
corporate, business
and functional
analysis are
presented and
thoroughly
discussed. Thoroug
h discussion of
stakeholders,
organizational
structure,
organizational
culture, and
communication/decis
ion making among
managers within
human resources,
2.38 points
Internal
Environmental
Analysis including
corporate, business
and functional
analysis are
presented with good
discussion; Good
discussion about
stakeholders,
organizational
structure,
organizational
culture, and
communication/decis
ion making among
managers within
human resources,
marketing
2.1 points
Internal
Environmental
Analysis including
corporate, business
and functional
analysis are
presented with
some discussion;
stakeholders,
organizational
structure,
organizational
culture, and
communication/decis
ion making among
managers within
human resources,
marketing
production,
1.82 points
Attempted to discuss
Internal Environmental
Analysis including
corporate, business
and functional analysis
but key points were
missing or superficially
presented. Stakehold
ers, organizational
structure,
organizational culture,
and
communication/decisio
n making among
managers within
human resources,
marketing production,
operations, finance
and accounting, R&D,
0 points
Failed to
present the
Internal
Environmental
Analysis.
(0 – 1.67)

 

marketing
production,
operations, finance
and accounting,
R&D, and computer
information systems
(2.52 – 2.8)
production,
operations, finance
and accounting,
R&D, and computer
information systems
but could be more
thorough.
(2.24 – 2.51)
operations, finance
and accounting,
R&D, and computer
information systems
are provided but not
discussed in any
detail.
(1.96 – 2.23)
and computer
information systems
was not included.
(1.68 – 1.95)
Content:
Financial
Analysis
2.8 points
Financial Analysis
thoroughly and
accurately presented
with calculated key
financial ratios,
industry averages
presented,
strength/weakness/n
eutral identified and
company financials
to the industry
compared and
contrasted.
(2.52 – 2.8)
2.38 points
Financial Analysis
was accurately
presented with
calculated key
financial ratios
shown, industry
averages presented,
strength/weakness/n
eutral identified and
company financials
to the industry
compared and
contrasted but could
have been more
thorough.
(2.24 – 2.51)
2.1 points
Financial Analysis
was presented
with calculated key
financial ratios,
industry averages
presented,
strength/weakness/n
eutral identified and
company financials
to the industry
compared and
contrasted
but were not
consistently accurate
or thorough in
presentation.
(1.96 – 2.23)
1.82 points
Attempted to provide
complete financial
analysis but ratios
were taken from
website rather than
showing calculations
or calculations not
shown/Financialanalys
is is superficial or fails
to provide accurate
information or there
was evidence of
missing information or
only partial
presentation was
seen.
(1.68 – 1.95)
0 points
Failed to
present
Financial
Analysis.
(0 – 1.67)
Content:
Technique
2.8 points 2.38 points 2.1 points 1.82 points 0 points

 

Analysis Technique Analysis:
accurate
development of each
technique with
thoroughly
explanation of IFE,
BCG matrix, Grand
Strategy Matrix and
QSPM; techniques
are thoroughly
discussed in terms of
overall analysis.
(2.52 – 2.8)
Technique Analysis:
accurate
development of each
technique with
some explanation of
IFE, BCG matrix,
Grand Strategy
Matrix and QSPM;
techniques are
discussed in terms of
overall analysis.
(2.24 – 2.51)
Technique Analysis:
development of each
technique with
some explanation of
IFE, BCG matrix,
Grand Strategy
Matrix and QSPM;
techniques are briefly
discussed in terms of
overall analysis but
there was missing
information or
analysis could have
been
better presented.
(1.96 – 2.23)
Attempted to complete
a technique analysis:
there were several
issues related to the
development of each
technique – IFE, BCG
matrix, Grand Strategy
Matrix and QSPM;
techniques were
performed but no
discussion in terms of
overall analysis or
superficially
presented.
(1.68 – 1.95)
Failed to
present
Technique Anal
ysis.
(0 – 1.67)
Content:
Strategy
Analysis
2.8 points
Strategy Analysis
accurately and
thoroughly presented
with discussion about
strengths and
weaknesses,
success factors, how
strategies can
capitalize on major
strengths, improve
upon weaknesses, at
least fivealternative
2.38 points
Strategy Analysis
accurately and
thoroughly presented
with discussion about
strengths and
weaknesses,
success factors, how
strategies can
capitalize on major
strengths, improve
upon weaknesses, at
least fouralternative
2.1 points
Strategy Analysis
accurately and
thoroughly presented
with discussion about
strengths and
weaknesses,
success factors, how
strategies can
capitalize on major
strengths, improve
upon weaknesses, at
leastthree alternative
1.82 points
Attempted to complete
a strategy analysis but
discussion about
strengths and
weaknesses, success
factors, how strategies
can capitalize on
major strengths,
improve upon
weaknesses, alternati
ve strategies; cultural
factors and prioritized
0 points
Failed to
present
Strategy Analysi
s.
(0 – 1.67)

 

strategies; cultural
factors and
selections are
prioritized.
(2.52 – 2.8)
strategies; cultural
factors and
selections are
prioritized.
(2.24 – 2.51)
strategies; cultural
factors and
selections are
prioritized. There are
weak areas
presented throughout
this section.
(1.96 – 2.23)
selections is missing
information or
superficially
presented.
(1.68 – 1.95)
Content:
Recommendatio
n
2.8 points
Recommendation for
the best
strategy among
alternatives
strategies is
thoroughly
discussed. The
selected strategy(ies)
aligns with all
elements of the SM
process.
(2.52 – 2.8)
2.38 points
Recommendation for
the best
strategy among
alternatives
strategies is briefly
discussed. The
selected strategy(ies)
aligns with all
elements of the SM
process.
(2.24 – 2.51)
2.1 points
Recommendation for
the best
strategy among
alternatives
strategies is
discussed but the
selected strategy(ies)
may not align with
elements of the SM
process.
(1.96 – 2.23)
1.82 points
Attempted to make
recommendation for
the best
strategy among
alternatives strategies
but is
superficially discussed
. The selected
strategy(ies) does not
align with elements of
the SM process.
(1.68 – 1.95)
0 points
Failed
to provide
recommendatio
n for the best
strategy.
(0 – 1.67)
Critical
Thinking/Reaso
ning
2.8 points
Comments reflect a
highly accomplished
level of analysis,
synthesis, evaluation
2.38 points
Comments reflect an
excellent level of
analysis, synthesis,
evaluation and
2.1 points
Comments reflect a
satisfactory level of
analysis, synthesis,
evaluation and
1.82 points
Comments reflect an
unsatisfactory level of
analysis, synthesis,
evaluation and
0 points
Comments
reflect an
unsatisfactory
level of

 

and reasoning of the
case material and
case study facts
resulting in accurate,
thorough, and
soundly reasoned
conclusions.
(2.52 – 2.8)
reasoning of the
case material and
case study facts
resulting in
accurately reasoned
conclusions.
(2.24 – 2.51)
reasoning of the
case material and
case study facts
resulting in partially
correct conclusions
that lack
development or
detail that
demonstrates insight
into reasoning.
(1.96 – 2.23)
reasoning of the case
material and case
study facts, resulting in
conclusions that are
underdeveloped or
lack soundly reasoned
conclusions.
(1.68 – 1.95)
analysis,
synthesis,
evaluation and
reasoning of
the case
material and
case study
facts, resulting
in failure to
draw little to
no conclusions.
(0 – 1.67)
Application of
Resources
2.8 points
Presents
exceptionally well
supported arguments
or positions with
evidence from the
readings/experience;
ideas go beyond the
course material and
recognize
implications and
extensions of the
material and
concepts.
2.38 points
Presents excellent
arguments or
positions that
are mostly supported
by evidence from the
readings and course
content; ideas
presented
demonstrate
understanding of the
material and
concepts.
(2.24 – 2.51)
2.1 points
Satisfactory
arguments or
positions are
presented but there
is a mix of opinion or
unclear view with
supported arguments
using course
readings. Case
study facts are
occasionally used
but arguments would
be much stronger
1.82 points
Arguments are
frequently illogical and
unsubstantiated;
Limited use of facts in
case study and
essential information
presented in course
readings.
(1.68 – 1.95)
0 points
Arguments lack
meaningful
explanation or
support of
ideas. Does not
provide facts
presented in
case study.
(0 – 1.67)

 

(2.52 – 2.8) with use of facts.
(1.96 – 2.23)
Attention to
Instructions
1.4 points
Demonstrates
exceptional
understanding of
requirements
responding
completely to each
aspect of assignment
including minor
aspects of the
assignment such as
using third person
writing, required use
of course readings,
and assignment
format.
(1.26 – 1.4)
1.19 points
Demonstrates
excellent
understanding of
requirements;
missed one minor
aspect of
assignment.
(1.12 – 1.25)
1.05 points
Demonstrates
satisfactory
understanding of
requirements;
missed a key
element or two minor
aspects of
assignment.
(0.98 – 1.11)
0.91 points
Fails to show a firm
understanding of
requirements; missed
two key elements or
several minor aspects
of assignment.
(0.84 – 0.97)
0 points
Fails to
demonstrate
understanding
of assignment
requirements.
(0 – 0.83)
Writing
Mechanics
2.8 points
Strictly adheres to
standard usage rules
of written English,
including but not
limited to
capitalization,
2.38 points
Excellently adheres
to standard usage of
mechanics:
conventions of
written English,
including
2.1 points
Satisfactorily
adheres to standard
usage rules of
mechanics:
conventions of
English, including
1.82 points
Minimally adheres to
standard usage rules
of mechanics:
conventions of written
English, including
capitalization,
0 points
Does not
adhere to
standard usage
rules of
mechanics:
conventions of

 

punctuation, run-on
sentences, missing
or extra words,
stylistic errors,
spelling and
grammatical errors.
No errors found. No
contractions or
jargon used.
(2.52 – 2.8)
capitalization,
punctuation, and
spelling. One to three
errors found.
(2.24 – 2.51)
capitalization,
punctuation, and
spelling. Four to 10
errors found.
(1.96 – 2.23)
punctuation, and
spelling. More than 10
errors found.
(1.68 – 1.95)
written English
largely
incomprehensibl
e; or errors are
too plentiful to
count.
(0 – 1.67)
APA Style
(6th ed.)
1.4 points
No APA style or
usage errors; Proper
citation of source
material is used
throughout paper;
Reference titles
follow APA with only
the first word, the
first word after a
colon and proper
nouns capitalized.
(1.26 – 1.4)
1.19 points
Attempts in-text
citations and
reference list but one
or two APA style
errors noted or fails
to use APA citations
when appropriate 1-2
times.
(1.12 – 1.25)
1.05 points
Attempts in-text
citations and
reference lists; APA
style errors are noted
throughout
document; Fails to
use APA citations
when appropriate 3
times in document.
(0.98 – 1.11)
0.91 points
Attempts in-text
citations and reference
lists; Fails to use APA
citation when
appropriate 4-5 times;
or presents only 1-2
in-text citations and
reference list in a
paper that requires
APA citations
throughout the
document.
(0.84 – 0.97)
0 points
No attempt at
APA style; or
attempts either
in-text citations
or reference list
but omits the
other.
(0 – 0.83)
Overall Score Outstanding
25.2 or more
Superior
22.4 or more
Good
19.6 or more
Substandard
16.8 or more
Failure
0 or more

 

 
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Posted by on March 28, 2017 in academic writing, Academic Writing

 

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