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Corporate Entrepreneurship Project

13 Mar

Corporate Entrepreneurship Project  – Stage 3: Keys to a Successful Intrapreneurial Organization

 

This document provides general guidelines/template for Stage 3 of the semester-long project for ENTR 3312: Corporate Entrepreneurship. The purpose of this stage is to conduct a preliminary assessment of a large number of corporate organizations and identify one for further investigation and eventual proposal. This template is broken down into four major levels of environmental analysis, called the 4 Ms of the Business Environment.

 

Template

 

Level: Me

  • Rank each of the following classes of employees in terms of their perceived importance to the organization: Operations; Tacticians; Strategists; Visionaries
  • Rank each of the following classes of employees in terms of their perceived importance to the organization: Creatives; Discoverers; Preservers

 

Level: Micro

  • Culture: What is the core system of values for the organization?
  • Authority: What is the high-level organizational structure of the organization?
  • Information: How is information formally managed within the organization? How does this correspond to the authority structure?
  • Resources: How are resources – human, monetary, and material – managed within the company? How does this correspond to the authority structure?
  • Operations: What are the core operations of the company, and how are these operations managed?

 

Level: Meso

  • Market: What is the core market of this organization?
  • Industry: What is the industry of this organization?
  • What is the scope of this organization’s market/industry (e.g., national/global)?
  • Competition: Who are the major direct competitors to this organization?
  • What are the most important current traits of the organization’s market/industry?
  • What are the most important trends in this organization’s market/industry?

 

Level: Macro

  • Socio-cultural: What are the 1-3 most important socio-cultural factors, which affect this organization core activities/performance?
  • Technological: What are the 1-3 most important technological factors, which affect this organization core activities/performance?
  • Economic: What are the 1-3 most important economic factors, which affect this organization core activities/performance?
  • Ecological: What are the 1-3 most important ecological factors, which affect this organization core activities/performance?
  • Political/Regulatory: What are the 1-3 most important political/regulatory factors which affect this organization core activities/performance?

 

Other Notes:

  • What other short notes do you have about this company and its capacity for intrapreneurialism?
 
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Posted by on March 13, 2017 in academic writing, Academic Writing

 

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