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Case analysis for Skullcandy Company

09 Mar

Case analysis for Skullcandy Company

 

That’s what the professor wants us to do, but it doesn’t have to be in details or cover all steps.

 

  1. Executive Summary

 

  1. Situation Analysis

 

  1. The Internal Environment

                        Review of marketing goals and objectives

Review of current marketing strategy and performance

Review of current and anticipated organizational resources

Review of current and anticipated cultural and structural issues

 

  1. The Customer Environment

                        Who are the firm’s current and potential customers?

What do customers do with the firm’s products?

Where do customers purchase the firm’s products?

When do customers purchase the firm’s products?

Why (and how) do customers select the firm’s products?

Why do potential customers not purchase the firm’s products?

 

  1. The External Environment

                        Competition

Economic Growth and Stability

Political Trends

Legal and Regulatory Issues

Technological Advancements

Sociocultural Trends

 

III.       SWOT Analysis

 

  1. Strengths

How do these strengths enable the firm to meet customers’ needs?

How do these strengths differentiate the firm from its competitors?

 

  1. Weaknesses

How do these weaknesses prevent the firm from meeting customers’ needs?

How do these weaknesses negatively differentiate the firm from its competitors?

 

  1. Opportunities

How are these opportunities related to serving customers’ needs?

What is the time horizon of each opportunity?

 

  1. Threats

How are these threats related to serving customers’ needs?

What is the time horizon of each threat?

 

  1. The SWOT Matrix

 

Strengths:

 

Opportunities:

 

Weaknesses:

 

Threats:

 

 

  1. Developing Competitive Advantages

 

            G.        Developing a Strategic Focus

 

 

  1. Marketing Goals and Objectives

 

  1. Marketing Strategy
  2. A. Primary (and Secondary) Target Market
  3. Product Strategy
  4. Pricing Strategy
  5. Distribution/Supply Chain Strategy
  6. Integrated Marketing Communication (Promotion) Strategy

 

  1. Marketing Implementation
  2. Structural Issues
  3. Tactical Marketing Activities

 

Specific Tactical Activities Person/Department

Responsible

Required

Budget

Completion

Date

Product Activities

1.

2.

3.

     
Pricing Activities

1.

2.

3.

     
Distribution/Supply Chain Activities

1.

2.

3.

     
IMC (Promotion) Activities

1.

2.

3.

     

 

VII.     Evaluation and Control

 

  1. Formal Controls

Describe the types of input controls that must be in place before the marketing plan can be implemented.

Describe the types of process controls that will be needed during the execution of the marketing plan.

Describe the types of output controls that will be used to measure marketing performance and compare it to stated marketing objectives during and after the execution of the marketing plan.

 

  1.         Informal Controls

Describe issues related to employee self-control that can influence the implementation of the marketing strategy.

Describe issues related to employee social control that can influence the implementation of the marketing strategy.

Describe issues related to cultural control that can influence the implementation of the marketing strategy.

 

C- Implementation Schedule and Timeline

 

Month ________ ________ ________
Activities                                          Week 1 2 3 4 1 2 3 4 1 2 3 4
                         

Product Activities

                       
                         
                         
                         

Pricing Activities

                       
                         
                         
                         

Distribution Activities

                       
                         
                         
                         

IMC Activities

                       
                         
                         
                         

 

  1. Marketing Audits

 

 

The above is only for marketing function.  Now repeat this for the other functions.

 

For management function:

 

For accounting function:

 

For finance function:

 

For production and operations management function:

 

For business information system function:

 

Which one should be implemented first and then which one should follow that.

 

 

 
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Posted by on March 9, 2017 in academic writing

 

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