Test 1 Chapters 1-5
ESSAY. Write your answer in the space provided or on a separate sheet of paper.
- What methods are used by MNCs to protect intellectual property rights?
- According to the international codes of conduct, how should MNEs handle technology transfer overseas?
- In reference to the GLOBE cultural dimensions, what does the performance orientation dimension measure? Which countries score high and low in performance orientation?
- Explain the concepts of openness and resilience as they relate to intercultural communication.
- In what ways might the American style of negotiation be misinterpreted in another culture?
- How does the phenomenon of ethnicity affect the international manager?
- Explain the differences between moral universalism, ethnocentrism, and ethical relativism. Which approach is best?