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CAGE Analysis Assignment:

28 Jan

CAGE Analysis Assignment:
The purpose of this assignment is to conduct a cultural, administrative, geographical and economic
analysis comparing the USA to two other countries.
The Situation: You work for BocaCoffeBeans a US company based in Boca Raton, FL which sells
freshly roasted coffee exclusively through a website (similar to
http://www.bocajava.com). Your boss
has requested you conduct a CAGE analysis to compare/contrast any two countries to USA. The
purpose of this analysis is to provide a recommendation as to which of these two countries should
the company further consider for initial market expansion in the hopes of opening a coffee store.
1. Select any two countries of your choice except China or India as those will be discussed in class
as an example. Perform two CAGE analysis of each country-pair – that is, country A to USA, and
Country B to USA.
2. Write an essay discussing your analysis from step one in a manner consistent with the CAGE
framework as studied in class. In addition you are to make a recommendation for the company
based on the analysis and the type of industry the firm is in that you selected.
Basic guidelines: Your paper must have:
Two filled out tables similar to table one below and the one from PowerPoint presentation of
chapter one.
Two or three paragraphs about cultural distances between USA and each country.
Two or three paragraphs about distances between USA and each country.
Two or three paragraphs about geographic distances between USA and each country.
Two or three paragraphs about economic distances between USA and each country.
Executive Recommendation (4-5 paragraphs explaining which country you would recommend
considering your findings above and the type of industry BocaCoffeeBeans is in)
Requirements: APA style, between 1200-1500 words.
Table One
Country A versus Country B from the perspective of U.S. companies

Country A USA Country B
CULTURAL Language:
Ethnicities
:
Religion:
Social Norm/values:
ADMINISTR
ATIVE
Colony/colonizer:
Regional Trading Bloc
:
Currency:
Type of Government:
Legal System:
Corruption index:

Some sources to get you started:
http://www.aneki.com/comparison.php
http://www.ghemawat.com/cage/
http://www.indexmundi.com/factbook/compare
http://hdr.undp.org/en/countries
Grading Criteria

GEOGRAPH
ICAL
Physical Distance from US
coasts
Land Area/Border:
Time Zones
Climate:
Environmental issues
:
Internal Navigability:
ECONOMIC Economic system: GDP
PPP/ per C. / growth
rate
:
Natural resources:
Human Resources:
Infrastructure:
Population:
Human Development
Index:
Internet penetration:
Ease of doing business
index:

 

Grading Criteria – Percentage of Grade
Style and Format / 15%
Formatting requirements adherence. Word
count, citations, references, grammar,
syntax, spelling, punctuation, headings,
cover page. Quality of sources.
Outstanding Good Adequate Minimal Below
Minimal
Readability / 15%
Paper fluidity. Paragraph transition.
Coherence. Clarity of prose.
Outstanding Good Adequate Minimal Below
Minimal
Depth of Content / 70%
Coverage and explanation of components
in guidelines.
Outstanding Good Adequate Minimal Below
Minimal

 

 
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Posted by on January 28, 2017 in academic writing

 

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