RSS

MKT-646

05 Jan
  • Write a paper of at least 900 words that answers the following questions and applies concepts and frameworks from this weeks’s lectures and readings:
    • Identify a new business (local or national) or new brand that has entered the market in the past 2 years. What strategic opportunities do they appear to be taking advantage of? What problems do you believe they may encounter?  If you were leading the company’s marketing team, what changes would you make to their strategic plans?
  • Format your paper using West Writing Style Handbook guidelines.
  • Include a minimum of four sources, which may consist of readings from the University Library, your text, and other credible academic or trade publications.
 
Leave a comment

Posted by on January 5, 2017 in Academic Writing

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: