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IST 309 Information Systems and Technology

30 Nov

IST 309 Information Systems and Technology
Fall 2016, HE
* Late submission will result in a reduction of the grade by 10% for each calendar day.
Mini-Project Assignment #2
Strategies of Customer Relationship Management and E-Commerce
Purpose of the Assignment:
This assignment has a two-fold purpose:
1. To help students better understand Customer Relationship Management (CRM) and the ecommerce
strategies via a company’s website.
2. To find out how effectively Customer Relationship Management contributes to ecommerce
with the applications of information technology.
Requirements of the Assignment:
Visit the websites of Nike http://www.nike.com and Adidas http://www.adidas.com and identify the
following:
1. The major customer-related activities on the two websites and how they are supported by
information technology.
2. The effective e-commerce and CRM strategies, applications and services on both
websites.
Write a short report in APA (American Psychology Association) style on the findings of the
above items 1 and 2 with appropriate comparison, contrast, and discussion.
The report should be word-processed in Times New Roman 12 pt font, with no less than FIVE
and no more than SIX double-spaced and numbered pages (with 1” margins on all sides),
excluding figures, tables, illustrations, and references. Fewer or more pages will result in points
deduction. The report should include the following parts (in order to save paper, no title page!
Otherwise, some points will be taken off):
 Your name and course information
 Title of the report
 Abstract of the report
 Main findings with comparison, contrast, and discussion in details
 Conclusion
 References
This assignment accounts 10% of your final grade.
Grading Criteria:
Grades will be based on:

 The appropriate content of your report (50%).
 The quality, clarity, and concise of your report (50%).
Due Date:
Please hand in your report to the instructor Shaoyi He at the end of the class on:
Thursday, December 1, 2016*

 
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Posted by on November 30, 2016 in academic writing, Academic Writing

 

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