With the rapid globalization of markets and the technological revolution, critically examine the global business environment that is necessary to achieve success in cross-border business activities.
Students should consider the discussion of globalization and internationalization, the importance of an in-depth business environment analysis and its application by business managers and chief executives.
This assignment assess the following learning outcomes of this module:
- Application of theoretical concepts of Global Business
- Critically appraise the theoretical underpinnings of Global Business
- Understand the different issues and challenges business face when they operate in a global environment
The key to this assignment is:
- Well structured answer with clear introduction, main body (addressing the core question) and conclusion
- Focus on key areas highlighted
- Demonstration skills in developing an argument
- Identification and analysis of theoretical themes and concepts
- Demonstration of high analytical and evaluative skills
- In any academic exercise, references are expected. This indicates all background readings and contributes to deepening your analysis and application of knowledge