RSS

The External Marketing Environment in the Global Marketplace Assignment 4

13 Nov

The External Marketing Environment in the Global Marketplace
Assignment 4 Scenario:
The car sharing business has grown in popularity throughout the world in densely populated major city centers. As the new marketing associate for U Drive Transport, you are tasked with conducting a thorough environmental scan of the global marketplace to identify and analyze any opportunities or threats to the company, brand, and the product. To familiarize yourself with the car sharing industry, visit the websites of a few direct competitors of the company:
● Perform a search for “car sharing” on the Internet and look at two other competitors.
Directions for Executing this Assignment:
To complete this Assignment, respond to the following checklist:
 Watch the video on U Drive Transport: Click Here
 Download and complete the Environmental Analysis Template located on the Resources Icon.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center accessed in the home area of this course. Compose your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219 Assignment-Unit 4.docx). Submit your file by selecting the Unit 4: Assignment Dropbox by the end of Unit 4.
Unit 4 Assignment:
The External Marketing Environment
Percent possible
Points possible
Points Earned
Comments
Content per Checklists 100%
50
Answer provides complete information demonstrating analysis and critical thinking:
80%
 Indicates region, one major city, and the country.
1. Provides the Social External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
10%
10
2. Provides the Demographic External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
10%
5
3. Provides the Economic External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
10%
5
4. Provides the Technological External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
10%
5
5. Provides the Political and Legal External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
10%
5
6. Provides the Competitive External Environmental Factors:
Provides Opportunities and
10%
10
Threats to U Drive and brand using appropriate resources.
Subtotal:
80%
40
Provides the Assignment response in the analysis template provided using correct grammar, spelling, and APA format and citation style.
20%
10
Percent Total Points possible
Your Assignment Score:
100%
50

 
Leave a comment

Posted by on November 13, 2016 in academic writing

 

Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: