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The effects of corporate social responsibility initiatives on consumer behaviour

10 Nov

Instructions

Topic: The effects of corporate social responsibility initiatives on consumer behaviour

Write a 1200 words Literature Review on how corporate social responsibility initiatives affect consumer behaviour. Reference to at least 20 academic sources and list them in a reference list at the end of your report.

 

Questions that need to be addressed in the literature review:

  1. What is corporate social responsibility? (give a brief definition no more than 50 words)
  2. How do consumers perceive/react to corporate social responsibility?
  3. What are the dimensions of corporate social responsibility?
  4. How do different dimensions of corporate social responsibility affect consumers’ response?
  5. What is purchase decision?
  6. Do corporate social responsibility efforts result in consumers’ purchase decisions?
  7. What is consumer loyalty?
  8. Do corporate social responsibility efforts result in consumer loyalty?

 

 

***Note: I have already attached some reference materials that might prove useful for writing. Please refer to them if you need to reference sources in the literature review.

 
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Posted by on November 10, 2016 in academic writing

 

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