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MKT111B

08 Nov

MKT111B:

Green Assessment ( Choose your own Company) for this asignment

As we continue through this class, you will be using a 5-step critical thinking problem-solving process, IDEAS, to work through any problems to determine a solution for a given problem and for any other problems you encounter.
I IDENTIFY the Problem and Set Priorities (Step 1)
DDEEPEN Understanding and Gather Relevant Information (Step 2)
E ENUMERATE Options and Anticipate Consequences (Step 3)
AASSESS the Situation and Make a Preliminary Decision (Step 4)
SSCRUTINIZE the Process and Self-Correct as Needed (Step 5)

 

Step 1: You are to identify your problem and set priorities.  As you begin to examine the characteristics of the problem, you will be able to begin to clarify the priorities.  You need to describe the problem in at least a paragraph and establish priorities in a separate paragraph.  Along with the problem, you need to write a problem statement.  A problem statement describes what is currently going on and why the problem needs to be resolved.  You should include how long the problem has existed and what measurable item(s) are affected. A problem statement is something that is written in the Lean Six Sigma Process.  We won’t spend time in this class learning this process, but if you are interested in investigating Lean Six Sigma, click on the following YouTube video on an introduction to Lean and Six Sigma concepts: http://www.youtube.com/watch?v=ACmkVb_BtgU

 

Step 2: For the 2nd step of the critical thinking problem-solving process, “D”, you will deepen your understanding the gather relevant information on the company’s problem.  As you deepen your understanding about the problem, it will help you to determine what information might be relevant in coming up with a solution.  You need to gather several reliable sources for this step. Listen to both sides – both the pros and the cons before you evaluate the situation.  If new information arises about the company’s problem(s), you need to consider those as well. Once it is time to evaluate, you need to do it with an open mind. – set your biases aside as you move through this process.

Step 3: For Step 3 of the critical thinking problem-solving process, “E”, you will enumerate options and anticipate the consequences.  You need to enumerate (detail or list) genuine options because they will help you to focus on the possible consequences that could be likely to occur.  You need to be very realistic in this stage.  Being practical or realistic will help you eliminate wasted time and energy.  Have the courage to ask the hard questions even if they lead to additional problems. Be sure to include both your options and possible consequences in your summary.

Step 4: For Step 4, “A”, you will assess the company’s situation and make a preliminary decision.  By taking a good look at the entire situation, you should be able to make a tentative decision that will help you determine what steps may need to be taken to resolve the problem.  You may need to seek informed and unbiased opinions/information from other sources. You need to treat all of the options equally before making your preliminary decision.

Step 5: For the final step of the critical thinking problem-solving process, “S”, you will scrutinize the process and self-correct as needed.

Scrutinizing the whole process enables us to see possible flaws and gaps in our thinking so that we can correct ourselves before we make a mistake. In turn, self-correcting can lead us to necessary reconsiderations of any aspect of our problem-solving process: We may realize that we should reassess the nature of the problem, rework our priorities, gather more information, identify a new option, more carefully anticipate likely consequences, reassess our expectations, and, in the end, make a better decision. This final step is our assurance that the problem has been resolved sufficiently for the current time and circumstances. (Facione, Gittens  p.47)

 

Keywords: #social responsibility, #green business, #eco-responsibility, #critical thinking

Article for you to review:

http://www.cnbc.com/id/100863041

 

QUESTION:

Many companies today are considering “going green” or have already “gone green”. That is, companies are considering the adoption of a range of environmentally conscious initiatives, such as replacing light bulbs with more energy efficient alternatives, cutting down the amount of waste in the production process, using recycled materials, converting to some solar or wind power, and many others. In addition, in many cases, the initiatives that are implemented may not even be directly part of the product or service that is sold to the company’s customers. These initiatives are, however, very socially responsible. In a paper, answer the following questions:

QUESTION: You are hired as an outside “green consultant.”  How would you convince your client organization to adopt green initiatives that are not a direct part of the product or service sold (i.e. Not the product or service itself but anything used to support manufacturing or delivery of the product/service)?

Formulate your response using the following 5-step process:

 

 

 

STEP 1:

I IDENTIFY the Problem and Set Priorities (Step 1)

 

 

 

 

 

STEP 2:

DDEEPEN Understanding and Gather Relevant Information

 

 

 

 

STEP 3:

E ENUMERATE Options and Anticipate Consequences (Step 3)

 

 

 

 

STEP 4:

AASSESS the Situation and Make a Preliminary Decision (Step 4)

 

 

 

 

STEP 5:

SSCRUTINIZE the Process and Self-Correct as Needed (Step 5)

 

Write to purpose, there is no page length or word count required.

 

 

 
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Posted by on November 8, 2016 in academic writing, Uncategorized

 

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